Track Every Asset.
Anywhere. Anytime.
Strategic Sales Innovations builds custom mobile applications tailored to your business — from truck and car fleet management to livestock tracking. Real-time visibility. Total control.
Bespoke Tracking Solutions
Every application we build is tailored to your specific operations — no one-size-fits-all software. Your workflow, your rules.
Truck Fleet Tracking
Full visibility over your heavy vehicle fleet — from departure to delivery. Monitor driver behaviour, fuel usage, routes, and maintenance schedules.
- Real-time GPS location
- Route history & playback
- Driver performance reports
- Geofencing & alerts
- Fuel monitoring
Car Fleet Management
Manage your company vehicles with precision. Track utilisation, reduce unauthorised use, and keep your fleet running efficiently.
- Live vehicle tracking
- Trip logs & reports
- Idle time detection
- Service reminders
- Multi-driver assignment
Livestock Tracking
Purpose-built for farmers and agribusinesses. Monitor the location, health, and movement of your herd from your mobile device.
- Individual animal tagging
- Herd movement alerts
- Grazing zone management
- Health & vaccination records
- Theft prevention alerts
Our Partnerships
Working alongside leading FMCG brands and retailers across Africa.
Merchandising & Sales Excellence
Strategic Innovations provides highly specialised in-store services for the African FMCG market — from field sales and merchandising to distribution and promotional activations.
Our merchandising model is built around increased store presence, structured HR processes, and progressive capability development at every level. We align our national resource model with our clients' structures, ensuring balanced management and regional coverage.
Competitive Advantage
Out-calling competitors with increased daily store presence and focus.
Stock Replenishment
More frequent ordering and restocking reduces out-of-stock lost sales.
Faster Promo Execution
Quicker implementation and better maintenance of in-store promotions.
Closer Relationships
Daily presence builds stronger partnerships with store managers.
Better KPI Feedback
Increased visits and app reporting drive more accurate performance data.
Stock Rotation
More frequent rotation and faster reaction to price changes and opportunities.
Forward Share Growth
More time in-outlet means more opportunities to increase shelf and display share.
Field Training
Greater management focus and more frequent on-the-ground training for staff.
PMR Diamond Arrow Award
Recognised as a leading FMCG sales and merchandising company in Botswana, rated across 17 industry attributes by independent survey.
Promotions & Activations
Our 6-step model ensures every promotion is implemented for maximum impact — from prime positioning to creative execution.
Positioning
Prime location in high-traffic areas with space around the display to create impact.
Stock Pressure
Full stock presence to create an impactful, well-stocked display that draws attention.
Pricing
Bold, clearly visible pricing with strong promotional price points on all displays.
POS Utilisation
Effective positioning of promotional point-of-sale materials to reinforce the message.
Theme Creativity
Creative display themes that give consumers an immersive brand experience.
Buy From Here
Dedicated purchase section where consumers can easily grab cases or packs.
Debrief
Detailed promotion objectives communicated from client to ground team.
Track
Live KPI tracking via app — stock on hand, rate of sale, in-store compliance.
Review
Post-promotion analysis of captured data, customer feedback, and sell-through rates.
Tracking & KPI Management
Our web-based platform tracks key performance indicators by store, channel, and region — building weekly and monthly trend data that drives smarter decisions.
Availability
Track individual product availability across all outlets. React to gaps before they become lost sales.
Forward Share
Measure shelf, cooler, and display share versus competitors by category across every outlet.
Pricing
Monitor pricing and track competitor price movements to maintain market positioning.
Expiry Tracking
Manage dated stock in trade — identify quantities and react before products expire.
Competitor Activity
Track competitor promotions, pricing, and space allocation for speed-to-market intelligence.
Company Assets
Track coolers, crates, branded boards, and frames across all outlets with photo reporting.
Geo-Located Time & Attendance
Every field staff member logs in daily via the Smart Innovations app with a unique ID. The system records geo-location stamps at each store visit, tracks average time spent per outlet, and sends automated compliance reminders — giving full visibility over your merchandising workforce.
Sales Innovations
Field Manager| Product | Brand | Stock | Status |
|---|---|---|---|
| Castle Lager 340ml | Castle | 142 | In Stock |
| Carling Black Label | Carling | 18 | Low |
| Hansa Pilsener 500ml | Hansa | 96 | In Stock |
| Corona Extra 355ml | Corona | 8 | Low |
Mobile App
Field check-ins, orders & geo-location tracking
Analytics Dashboard
Real-time product, stock & KPI management
Tap the button on your Android phone to install — no app store required.
How It Works
From consultation to go-live, we handle everything.
Consultation
We learn about your operations, assets, and pain points to define exactly what your solution needs.
Custom Design
Our team designs a mobile app tailored to your brand and workflow — nothing generic.
Development
We build and rigorously test your application, integrating the hardware and data sources you need.
Go Live & Support
We deploy your solution and provide ongoing support and updates as your business grows.
Built for African Businesses
We understand the unique challenges of operating in Africa — from connectivity to diverse terrain. Our solutions are built for the real world.
Fully Bespoke
Every solution is built from the ground up to match your exact requirements — no compromises.
Works Offline
Our apps are designed to function in low-connectivity environments and sync when back online.
Mobile First
Manage everything from your smartphone. No expensive hardware dashboards required.
Secure & Reliable
Your data is encrypted and backed up. We build for 99.9% uptime so you're never in the dark.
Local Support
Our team is on the ground with you — responsive, knowledgeable, and invested in your success.
Scales With You
Start with 10 assets or 10,000 — our platform grows as your business does.
Ready to Take Control of Your Assets?
Let's build a solution that fits your business perfectly.
Get a Free Consultation